After years and years of playing some of my favourite games on the good old Battle.net, Blizzard will be dropping the brand and changing it to be Blizzard Tech. To me, this doesn't really change much except to put some nostalgic thoughts of playing games like Diablo II online with friends and other random strangers across the internet.
I'm always intrigued when it comes to changing up branding and seeing where things go from there. It always seems to be a bit of a gamble to me. That, and I see some brands like Coke changing it up quite often. I can't imagine having an entire brand rely on me coming up with some sales-pitch with the hopes that it captivates the target audience. There's the very real chance that it fails miserably and you actually lose customers in the process.
In this case (for long-time customers like myself), I imagine it'll be a little bit weird for a bit. Ultimately though, I think it makes a ton of sense; and I think a little bit of weirdness is a minor concern considering new customers will have an easier time adjusting to and finding the new system.
Really, this is simply a thought-provoking announcement to me. Something which makes me remember the past with games like StarCraft and WarCraft, and look forward to the future. Oh how I love watching the beautiful progression of technology since my birth in 1992. It's amazing to me how I've grown up with it and through it and I cannot imagine how older generations must think about it when they remember their past.
That's all for now. Have a great day everybody! ^_^
~ Kyle
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